According to recent study reports, it is found out that, the growing demand for ride-sharing services will give rise to a new category of vehicles. The study also shows, the global demand for such cars to rise to 2.5 million by 2025.
“This new type of car unites two of the key mobility megatrends in one vehicle: ride-sharing and electromobility,” explains Jan-Philipp Hasenberg, Partner at Roland Berger. “What this new vehicle category does is put the passenger, not the driver, firmly center stage. And it is purpose-built for use as a taxi service.” According to them, 1 million specially designed vehicles are set to be sold alone in Europe, USA and China. An attractive market segment for automotive OEMs is opening up here, given that the reduced complexity of these vehicles will allow them to be manufactured for about half the cost of a conventional car. And with electric models in their portfolio, automakers will be better able to meet applicable CO2 targets. “Vehicle manufacturers should take active steps to get into this niche market now so that they can establish a strong competitive position and get their customers excited about the new models,” advises Hasenberg.
The Roland Berger study put forward, these vehicles will be easy to develop and cheap to maintain. Moreover, passengers will be more benefitted with this new mobility concept such as it is subjected to offer higher levels of convenience. Compared to conventional modern day cars, maintenance cost will be minimum, for example; they don’t require to change oil or brake pads on a frequent basis. Moreover, as it is an electric vehicle, price per kilometer for using this special vehicle will come in between 0.5 to 0.8 euros, says Mr. Wolfgang Bernhart, a partner at Roland Berger.
The Roland Berger experts forecast that the global demand for purpose-built vehicles for mobility on demand will rise to about one million cars by 2020. And by 2025 the figure is set to total some 2.5 million new cars. The study shows there is much potential in the market for ride-sharing service.
“One of the main drivers here will be China, which makes up at least 60 percent of the market, but Europe and the United States will also see their market for these vehicles grow as time goes on,” forecasts Jan-Philipp Hasenerg. “Indeed, this is a key growth market that no OEM can afford to ignore