Rolls-Royce Motor Cars set a remarkable business record in 2018 and achieved its greatest sales result in the brand’s 115-year history, with 4,107 cars delivered to customers in over 50 countries worldwide.
The Greater China market played a significant role in the marque’s 2018 success story; becoming Rolls-Royce’s second-largest market. It is anticipated that the market will, at some point in the not-too-distant future, become Rolls-Royce Motor Cars’ largest single market.
“I am very pleased with our performance in Greater China. At Rolls-Royce our patrons are our life blood,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “They are our heroes and friends. We are wholeheartedly committed to meeting their diverse needs and desires. For our Chinese customers, being in the Rolls-Royce family is a special experience, like no other. And they are deeply appreciative of our meticulous attention to the most modest details, and we welcome their custom.”
As the world’s top luxury brand, Rolls-Royce is gaining ever increasing favour amongst young, ultra-high-net-worth Chinese customers who are attracted to the brand’s youthful model range, and exceptional personalisation options. Phantom, which is Rolls-Royce’s pinnacle product, sells more in China than anywhere else in the world.
“China is a key component of our global strategy, has become one of the fastest-growing markets for Rolls-Royce, and made a pivotal contribution to our record sales in 2018,” said Leon Li, Director of Rolls-Royce Motor Cars, Greater China. “Our Chinese patrons are younger than in our other markets, exceptionally successful, and have a global perspective. All of this contributes to their unique tastes, and appetite for highly bespoke Rolls-Royces.”
Rolls-Royce Motor Cars returns to Shanghai Motor Show this year with a breathtaking line-up, showcasing the near-infinite Bespoke possibilities of the brand. Every Rolls-Royce is hand-built at the Home of Rolls-Royce in Goodwood, England.
Phantom Extended Wheelbase featuring the Privacy Suite will be at the Shanghai Motor Show for the first time together with Cullinan, Ghost, and the edgy and menacing Wraith Black Badge, demonstrating the width and breadth of true personalisation that only Rolls-Royce can offer.
