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Rolls-Royce completes Black Badge Family with Cullinan

  • Black Badge family defines taste patterns of a new generation of super-luxury consumer
  • Cullinan introduced as darkest, most urban expression of a Black Badge motor car yet
  • First time marque’s proprietary Architecture of Luxury has undergone Black Badge treatment
  • 6.75-litre V12 engine now delivers increased power (600PS) and torque (900NM)
  • Drivetrain and chassis re-engineered for enhanced dynamic performance
  • Curated collection debuts striking Forge Yellow leather and Technical Carbon veneer
  • Bespoke alloy wheel introduced in Black Badge house style
  • Infinity lemniscate symbol continues to codify noir expression of Rolls-Royce

At the Geneva Motor Show in March 2016, Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that defined the taste patterns of an emerging generation of super-luxury consumer. These unapologetic and highly dynamic products responded to those who refused to be defined by traditional codes of luxury and did much to attract new customers to the marque, reassured by Rolls-Royce’s fluency in their bold aesthetic and uncompromising lifestyle requirements. 

This highly successful alter ego is codified by the mathematical symbol that represents a potential infinity, which is placed discreetly within the motor car’s interior. This marking, known also as the lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane, denoting that it belonged to an insurance class reserved for boats with unlimited and therefore infinite engine power. Rolls-Royce Motor Cars selected this hallmark for Black Badge to reflect its own unrelenting pursuit of power. 

Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016 followed by Dawn in 2017. Today, the family is completed with the introduction of Black Badge Cullinan: the darkest and most urban statement of Black Badge yet.

Black Badge is far more than an aesthetic treatment. In creating this class of motor car, it was of vital importance for Rolls-Royce to conceive a meticulously considered dynamic personality that perfectly harmonised with the motor car’s remarkable visual identity. Indeed, the exceptionally high expectations of the marque’s clients defined a rigorous testing protocol lasting more than three years to ensure that Black Badge Cullinan was relevant to their needs.

It was deemed unnecessary to make changes to the engine’s ample internal capacity, however the flexibility of the twin-turbo V12 has been exploited to generate an extra 29PS creating a total output of 600PS. The sense of a single, infinite gear has also been sensationalised with the addition of a further 50NM of torque, bringing the total to a 900NM.

Black Badge Cullinan benefits from a Bespoke transmission and throttle treatment that creates a sense of urgency without ever undermining its Rolls-Royce peerage. The drive-train, ZF 8-speed gear box and both front and rear steered axles work collaboratively to adjust the levels of engagement depending on throttle and steering inputs. Changes to suspension components and settings add to the suite of dynamic technologies that ensure an appropriate balance between dynamism and refinement. The result is an extremely well-mannered tourer at low speeds and a vivid driver’s device when pressed.

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