Royal Enfield forays into pre-owned motorcycle segment

will deal in pre-owned, refurbished and restored motorcycles - a first-of-its-kind in two-wheeler industry

Royal Enfield, the global leader in mid-size motorcycle segment, today announced the launch of its first pre-owned motorcycle store in Chennai – Vintage. Royal EnfieldVintage Store is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles and is a first-of-its-kind initiative in the two-wheeler industry. It is designed for existing and potential Royal Enfield customers looking for quality tested and certified pre-owned motorcycles with optimum value a hassle-free experience. Vintage will also be a trusted platform for aficionados to own a piece of Royal Enfield legacy.

Vintage is a unique concept that allows for easy discovery and access to pre-owned Royal Enfield motorcycles with the advantage of transparent process and pricing. Targeted at Royal Enfield motorcycle connoisseurs, Vintage is the ideal platform for a variety of customers and enthusiasts. While on the one hand, it is meant for the existing Royal Enfield owner who is looking to upgrade and also for the aspiring brand enthusiast who wants to own the brand, it is on the other hand also the perfect place for the Royal Enfield aficionado to grow his / her vintage motorcycle collection.

Speaking at the Vintage Store Launch, Mr. Shaji Koshy, Head, India+ Business, said, “At Royal Enfield, we are constantly working towards offering new experiences and formats for our customers. With Vintage, we have created a place where epic motorcycling journeys, experiences, and stories will never end and will be passed on from one owner to another. We have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open ten Vintage stores across the country in the first year”

The Vintage store will only deal in Royal Enfield badged motorcycles, and will have three lines of business. ‘Pre-owned’ motorcycles and ‘Refurbished’ motorcycles, wherein a thorough quality check is conducted and refurbishment is undertaken as per requirement; and ‘Restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to original condition. Motorcycles will be quality tested, refurbished and repaired at the hands of trained Royal Enfield technicians and certified with optimum value. Each motorcycle will be refurbished with genuine motorcycle parts and spares and undergo a thorough 92-point quality check, thereby guaranteeing quality assurance and reliability.

With an aim to make the entire process hassle-free and transparent, Vintage Store will have a set of standardized processes and pricing for purchase and sale of pre-owned motorcycles. The store will offer assistance with financing options and also ensure motor insurance, warranty and post-sales service for motorcycles. With seamless paperwork and trouble free documentation process, the entire customer experience is smooth and effortless. Through Vintage, Royal Enfield will make the pure motorcycling experience more accessible for riders and enthusiasts

Vintage Store in Chennai is located at No. 27, Mylai Balaji Nagar, Velacery main road, Pallikaranai

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