New Delhi, January 02, 2019: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan concluded 2018 with another month of positive-growth in December. Suzuki Motorcycle India clocked a Y-O-Y domestic-growth of 33.82%, clocking 43,874 unit sales in December 2018 as compared to 32,786 units achieved in December 2017.
As the year draws to a close, Suzuki Motorcycle India has comfortably surpassed FY 2017-18’s tally of 5 lac units in just 3 quarters of FY 2018-19. This year, Suzuki’s cumulative sales during the April 2018 – December 2018 period stands at 5,45,683 units; a growth of 30% over the 4,20,736 units that Suzuki had achieved during the corresponding period last year. Suzuki’s overall sales figure during December 2018 stood at 52,354 units (Domestic + Exports) with a 30.83% growth over 40,017 units clocked last year.
Mr. Satoshi Uchida, Managing Director, SMIPL said, “The year 2018 has been eventful for Suzuki Motorcycle India. We not only had 3 new product launches, but also entered newer territories with a new premium scooter – Burgman Street, the Special One, a versatile adventure tourer – V-Strom 650XT ABS, and the apex-predator – GSX-S750. All the 3 models reflect the versatility of our product capabilities that aims to offer a premium and superior riding experience to every customer. The success of these models, in addition to our existing commercially successful models has allowed us to close this calendar year on a high. As we head into the final quarter of this financial year, not only are we well-poised to meet the 7.5 lac unit sales target; but are also now looking forward to 2019 that promises to be even bigger.”
Also in December, Suzuki Motorcycle India achieved a manufacturing milestone by rolling out the fourth millionth vehicle from its plant at Kherki Daula, Gurugram in Haryana.
In the year 2018 Suzuki Motorcycles India launched many new products starting with the Suzuki GSX-S750, Burgman Street, RM-Z series and V-Strom 650XT ABS. Suzuki also refreshed its existing portfolio with also the Intruder FI & SP variants, the Hayabusa 2019 edition, Gixxer/SF SP variant, the Gixxer ABS, Access125 CBS and SE Editions.
This year, Suzuki also initiated a campaign aimed at driving behavioral change among two-wheeler riders and pillion riders by encouraging them to wear helmets. Suzuki Motorcycle India conducted two phases of its helmet awareness initiative – #CaughtWithoutHelmet and #HelmetForLife. The campaigns were designed to connect with riders on digital platforms followed by an on-ground activation to explain the importance of wearing helmet. Under #HelmetForLife, the company distributed 13,000 helmets across 15 Indian cities by partnering with city-based traffic police teams.