Post receiving a great response for Suzuki Access 125 campaign ‘Kam Peeta Hai’, Suzuki Motorcycle India Pvt Ltd. a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan has rolled out the second phase to the campaign for their flagship scooter brand. The campaign line ‘Kam Peeta Hai’ is a quirky yet bold take on the two-wheeler’s superior mileage. Suzuki Motorcycle India has launched three more ads as a part of its second leg. The campaign will continue to have a 360-degree approach including print, outdoor, and digital platforms, besides the TVC format.
The ‘Kam Peeta Hai’ campaign series shows scenarios from daily lives and turns them into a humorous yet bold take when Access 125 performance is in question. It is a unique way to differentiate Suzuki Access 125 from the other two-wheeler while highlighting its strengths.
Suzuki Access 125 is a premium scooter loaded with features such as chrome styled headlamps, easy self-start, digital speedometer and a mobile charging socket as standard equipment. The scooter is also available with an optional front disc brake.