Commercial VehiclesNews

Tata Motors bolsters its Ultra truck range

Johannesburg: Tata Motors, one of the leading commercial vehicle brands in South Africa, today showcased two new variants Ultra Plus 1418 & Ultra 814 AMT enhancing the Ultra Platform range, at Futuroad Expo, 2019 in Johannesburg, South Africa. The Ultra AMT 814 is a variant of the existing Ultra range of vehicles for discerning customers looking for ease of operations. The Ultra Plus 1418 is a completely new model complimenting the HCV range of Ultra offerings.

Powered by the Tata New Gen 5.0L common rail engine, Ultra Plus 1418 is a multipurpose offering in HCV range that will be available in the wheelbase options of 4900 & 5300 mm. The vehicle will offer a payload capacity between 7-8T making it ideal for both medium & short haul distribution. Ultra Plus 1418 gives a unique value for money proposition which provides class leading attributes to ensure lowest cost of operations.

Three models from Ultra range were showcased at Futuroad Expo, 2019 including ULTRA 814 (AMT), ULTRA 1014 (5.5T), and ULTRA 1418 (7.5T) and three models from the Prima range – Prima 2528.K 6 x4 Tipper & Prima 3338.K 8×4 Tipper and Prima 4938.S.

Commenting on the occasion, Mr. Rudrarup Maitra, Head (Commercial Vehicles) , International Business, Tata Motors said, “Tata Motors is delighted to be here at the Futuroad Show, with a significant display of our new Ultra & Prima range of  products. Our presence here is not only a showcase of our capabilities in commercial vehicles, but also our commitment to the South African market. With our new range of future ready products, we will continue to play an active role in the commercial vehicles industry here in South Africa and work closely with our customers, to develop and bring value creating commercial vehicle products and solutions catering to varied needs of the country.”

Mr. Len Brand, Chief Executive Officer at TATA Africa Holdings and Head of Distribution Vertical at TATA International said, “We are privileged to be a partner of Tata Motors and to execute the vision they have for South Africa. We are continuously looking for opportunities to improve our customers’ interaction with our products and keeping their vehicles on the road is of extreme importance to us. To this end, we have invested in upgrading our dealer footprint and currently have more than 30 dealers who offer the full range of services including sales, service, and spare parts. We have increased our 2S touchpoints to 91. We facilitate financing solutions for customers purchasing vehicles from us and a vehicle warranty is included with all vehicles sold across the African continent to ensure complete peace of mind. Delivering on our UPTIME promise to our customers is our key objective and we will ensure that our customers are served with complete satisfaction.”

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