Tata Motors SOUL culminates its ‘Iconic Ladakh Drive, Mountain Trail, August 2018’


Tata Motors SOUL (SUV Owners United League) enthralled its SUV enthusiasts for the second time this year with its ‘Iconic Ladakh Drive, Mountain Trail, August 2018’. To explore the unexplored destinations, this trail drove through the scintillating landscapes of Himachal Pradesh starting from Chandigarh to the Land of the mystic Lamas – Ladakh. The drive to Leh was designed to give the Safari and Hexa owners an experience of a lifetime, where these adventure seekers got a chance to drive through a 1300 kilometer stretch across plains and rugged snow-capped mountains.

Post its commencement on 3rd August from Chandigarh, the SOUL convoy of 12 Tata SUVs and 32 people traversed through few of the highest mountain passes in the country like the majestic Rohtang Pass, the gateway to Ladakh,the Baralachha pass which is at an altitude of 16,000 ft, Nakee La at 16500 ft, and Lachungla at 16600ft. This 10 day drive journey concluded at Khardung La, a pass situated at 18,380 ft above the sea level. With an exceptional combination of design, comfort and off-road and on-road capabilities, the Tata Motors trail of SUVs drove seamlessly through some of the highest motorable roads and passes in the world.

 This expedition was curated to provide Tata SOUL members with an opportunity to rekindle their spirit of adventure, in the company of like-minded people and cover some of the toughest terrains in the country. This drive gave them a chance to visit some of the most pristine and unexplored areas, from lush green valleys to snow-capped mountains. The members also enjoyed the unparalleled beauty of Pangong Tso and a camping night under the stars in the Himalayas. To make the experience even more enriching, there were activities like white water rafting in the Zanskar river and cooking lessons of the local culinary delicacies.

SOUL is a special program from Tata Motors that brings together the Tata Motors SUV owners through adventurous drives traversing across some of the most breath-taking landscapes. Since its inception in 2012, the community has grown to more than 10,000 proud members. The SOUL program also provides exclusive offers to customers on Tata Motors Genuine Accessories, extended warranty and insurance, which enhances the ownership experience of their Tata SUV.

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