Mumbai: Tata Motors SOUL (SUV Owners United League) announced the commencement of its upcoming SOUL “Iconic Thar Drive, Desert Trail, Jaisalmer” from 19th to 25th December 2019. As part of one of the most sought after drives in the SOUL calendar, the SOUL members are all set to experience the unparalleled beauty of Jaisalmer’s golden sand dunes coupled with a visit to the magnificent Mehrangarh Fort, Khimsar Dunes village and Khichan bird sanctuary.
Speaking about the event, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “Since its inception, SOUL has grown exponentially to evolve into a platform that provides Tata SUV Owners a delightful ownership & driving experience. This expedition is created to provide our SOUL members an opportunity to rekindle their spirit of adventure, in the company of like-minded people and traverse through the beautiful deserts of Rajasthan.”
Flagging off from Delhi, 20 participants will travel in a convoy of 10 Tata SUVs (Harrier, Hexa, Safari), giving the Tata SUV owners an experience of a lifetime. These adventure seekers will get to drive more than 1500 kilometers, along the breathtaking landscapes of Rajasthan and experience the royalty of the state.
Tata SUV Owners United League (SOUL) is an Owners community program from Tata Motors that brings together the Tata SUV owners through adventurous drives traversing across some of the most breath-taking landscapes. Since its inception in 2012, the community has grown to close to 14000 proud members.