Tata Motors has achieved a major milestone with its compact SUV, the Tata Punch, by producing over 6.0 lakh units in less than four years. Launched in October 2021, the Punch was designed to make the SUV experience accessible to all Indians — and it’s done just that. It has become one of India’s most loved cars and even became the highest-selling car in the country in 2024.
From busy cities to small towns and villages, the Punch has won hearts everywhere with its bold looks, compact size, high ground clearance, and strong build. It’s not just a car anymore — it’s become a symbol of confidence, style, and practicality for all kinds of Indian drivers.
What Tata Motors Says
Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility, shared that the Punch represents a “bold, confident India.” He said the 6.0 lakh mark shows the trust people have in this car, especially first-time buyers who see the Punch as their perfect first car. He also added that the new “India Ki SUV” campaign is a celebration of this success and the people who made it happen.
Why the Punch Is So Popular
- Perfect for First-Time Buyers
About 70% of Punch petrol buyers are first-time car owners, attracted by its style, practicality, and safety. - Loved by Women Drivers
Around 25% of Punch.ev owners are women, who like its compact size, high seating position, and smart design. - Popular in Cities and Towns
The car has a wide presence across Tier 1 (24%), Tier 2 (42%), and Tier 3 (34%) cities and towns.
What Makes It Special
- First car to create a new sub-compact SUV segment in India
- Available in Petrol, CNG, and Electric (EV) versions
- Comes with a 5-star safety rating for both ICE and EV versions
- Makes up 36% of Tata Motors’ total car sales
- Holds a 38% share of the sub-compact SUV market (FY25)
- Grew by 15% year-on-year
- Won 20+ automotive awards
- Strong and stylish, perfect for Indian roads and lifestyle
To celebrate this incredible journey, Tata has launched the “India Ki SUV” campaign, telling real stories of people who chose the Punch for their everyday needs and adventures. Whether you’re a young buyer in a big city or a family in a small town, the Punch has something for everyone. With over 6 lakh Punch SUVs on the road, this campaign celebrates not just the numbers, but the dreams and aspirations of millions of Indians.
