The MBUX in the new S-Class brings a whole new level of intelligence and personalization.
Ahead of the highly anticipated premiere of the all-new Mercedes-Benz S-Class, the first episode of Meet the S-Class Digital featured the much talked about My MBUX. Mercedes-Benz User Experience (MBUX) as it usually termed is a revolutionary feature added to the Mercedes ever since its inception in 2018. The S-Class which is scheduled for a September premiere will come with a new version of MBUX. For starters the MBUX unit in this S-Class will have – Biometric Authentication, Holistic Digital experience, Pixel Perfection, Multi-seat Connectivity user experience, Personalized media for all passengers, Augmented Reality head-up display, etc. The next generation of MBUX will have a very special look and a very special feel to it. The focus of the design and technology team has been on sophistication, user delight and very luxurious visual style. The ease of use, simplification, and staging of high-tech contribute to the luxury experience.
The MBUX was first launched in 2018 and that was well received in the market. The customers found the system very interactive and very intuitive. The Design philosophy of Sensual Purity and the fact that the design team’s efforts to make Mercedes-Benz the most desired luxury brand has helped make this system truly unique and beautiful. Add to that the magical touch of Software, with the design it truly creates a miraculous system. The design and software team at Mercedes see to it that they create an end user experience where the customer finds the design and the technology seamlessly embedded together. The MBUX was built on ideals providing – comfort, convenience, and safety. The technology of the augmented reality, virtual reality, makes everything around the MBUX operate like the brain and spinal cord of the vehicle. This indeed is a huge leap in automotive technology, starting from how it looks, to how it works, it is simple yet mesmerizing.