India’s largest luxury car maker Mercedes-Benz India today completed three successful years of its Pre-Owned car brand, ‘Mercedes-Benz Certified’. Launched in December 2014, ‘Mercedes-Benz Certified’ has the largest market share in the organized Pre-Owned car market. The brand has already sold over 12,000 Pre-owned cars registering a robust 60 per cent growth in India since its inception. The cars under ‘Mercedes-Benz Certified’ go through a stringent 139-point checklist for hassle-free ownership experience.
The experience of buying a Mercedes-Benz Certified car is equivalent to a new car purchase, offering class-leading facilities, service infrastructure, tailor-made financing options, exclusive warranty and service packages. Mercedes-Benz has been in the Pre-Owned car business since 2010 as ‘Proven Exclusivity’ and the brand was renamed as ‘Mercedes-Benz Certified’ in 2014.
The cars enlisted under ‘Mercedes-Benz Certified’ are selected based on thorough quality checks conducted by trained Mercedes-Benz staff. The Mercedes-Benz products sold under the brand come with manufacturer-backed warranty of one year or 20,000 kms. Every car needs to meet the following parameters to be able to sell under the ‘Mercedes-Benz Certified’:
> The age of the Mercedes-Benz model needs to be less than five years
> It should have run less than 100,000 kilometers
> It should not have any accident history
> It should not have more than two previous owners
‘Mercedes-Benz Certified’ also provides an opportunity for customers to upgrade from their non Mercedes-Benz car for a Mercedes-Benz, from the brand’s range of sedans, SUVs and even AMGs. The customer will also be assured of the right price for their pre-owned car through a transparent evaluation process and confidence via a stringent documentation process. ‘Mercedes-Benz Certified’, customers will have the opportunity of accessing the exciting world of the Three Pointed Star.
