TVS Motor Company (TVSM) celebrated its second consecutive year at Rann Utsav in Gujrat positioning the Rann of Kutch as a motorcycling-led tourist destination.
The company unveiled four custom models: TVS Ronin, TVS Apache RTR 200, TVS Apache RTR 310, and TVS Apache RR 310. These bikes were developed under “The Rann of Kutch Edition-A symphony of salt and sky” in collaboration with Eimor Customs.
The motorcycles feature hand-painted themes reflecting the salt land and desert skies, along with laser-cut stainless-steel badges marking the limited series.
The company brought over 100 riders, including participants from Italy and Mexico. The riders toured the Rann of Kutch over a course of two days.
Shri Harsh Sanghavi, Deputy Chief Minister of Gujarat, said, “The growing rider participation reflects how collaborations with industry players are expanding the appeal of the Rann of Kutch nationally and internationally”.
Sudharshan Venu, Chairman of TVS Motor Company, said, “The initiative aligns with efforts to promote India’s cultural and natural destinations through experimental formats”.
The TVS performance division showcased displays of TVS Racing machines along with accessories and merchandise. Activities included:
The company aims to combine motorsports with community engagement.
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