Munich. He loves analogue black-and-white photography and tattoos – clearly, Brooklyn Beckham is as difficult to pigeonhole as the new BMW Z4, which combines the classic vehicle concept of the roadster with cutting-edge technology. And there’s one thing the two particularly have in common: they are always keen to cause a stir. BMW brought them together in Coachella Valley near Palm Springs in Southern California: the young, up-and-coming photographer and the two-seater convertible that has now thrilled fans of open-top driving for several months.
The photo shoot in the Southern Californian desert was the first official stage of a long-term collaboration which aims to tap into new perspectives on current BMW models. Already attracting a growing international fan community, Brooklyn Beckham captures his motifs authentically through the eyes of the young generation, in the individual style of a constantly inquisitive, ambitious artist with an enthusiasm for automobiles.
For Beckham, the upcoming BMW projects present a welcome opportunity to demonstrate his capabilities in an additional field of photography, while at the same time enabling him to explore his own fascination with sports-style cars. The first encounter between Beckham and the BMW brand was itself a noteworthy occasion. The young photographer visited the BMW Group Design Studio last summer and was able to take some initial shots of the BMW Concept Z4. Together with the design team he also modified his own personal vehicle. There is no doubt about it – the new BMW Z4 definitely struck a nerve with Brooklyn Beckham: “cool and dangerous” were the words he used to describe it – and “the most mind-blowing car I’ve ever seen.”
