WRC Promoter agrees partnership with PMI insurance experts

  • PMI Premium Motorsport Insurance joins WRC as official partner
  • WRC Promoter signs multi-year agreement with motorsport specialist
  • PMI provides tailor-made policies to international customers


Munich, 10 September 2018 – WRC Promoter has completed a multi-year agreement to partner with specialist company PMI Premium Motorsport Insurance in the FIA World Rally Championship.

The Norwegian company brings an innovative approach to the insurance business and joins WRC Promoter’s rapidly-growing portfolio of top-level partners.

PMI’s business is focused solely on the motorsport community, providing competitive tailor-made policies for drivers, teams, clubs, associations and event organisers on an international basis.

The primary figures behind PMI are Morten Østberg and founding partners Jan Endresen, CEO at Tide Forsikring, and Anders Haggo.

Board director Østberg has garnered a wealth of knowledge and expertise about specific insurance needs during a long career in motorsport as a competitor and businessman.

Endresen has 30 years’ experience of the industry and Tide is one of Norway’s fastest-growing insurance providers, having been a Coverholder at Lloyds since 2014.

Haggo completes the PMI powerhouse. His insurance career spans more than 40 years in key roles, such as CEO of major international firms and several successful private ventures. He has spent more than 15 years in the motorsport insurance sector, working with leading drivers and teams.

PMI will benefit from visibility at all championship rounds and high-level prominence on the WRC’s website and social media platforms to ensure direct reach to the global motorsport community.

“Our co-operation will help PMI to quickly raise awareness of the company and communicate directly with its target audience, introducing its special offers in a focused and precise manner,” explained WRC Promoter managing director Oliver Ciesla.

“We see the need for fairly-priced insurance options in a market in which inflated policies are too often offered by general insurance companies.

“Unfortunately this leads to drivers, clubs and organisers taking huge risks by abstaining themselves from insurance, therefore remaining exposed to covering the related financial risks alone.

“We want to see these gambles removed for the good of motorsport in general, and are delighted to work alongside PMI in providing the means for the company to reach its customers,” added Ciesla.

PMI quotes for all areas of cover, including liability, personal accident and material damage.

“Our experience allows PMI to provide not only industry-leading cover, but also expert advice on the best product for individual customers. We tailor-make our policies to our clients’ exacting needs,” said Østberg.

“We speak their language. Our extensive experience in multiple international markets, along with our multi-lingual operations, ensures our customers fully understand their bespoke policy.

“PMI offers an instant online approval process to give policy-holders peace of mind that our protection is in place exactly when they need it,” he added.

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