India Yamaha Motor has achieved a big milestone by opening its 500th Blue Square showroom in India. This is a major step forward in Yamaha’s plan to offer premium experiences for modern riders. With each new showroom, Yamaha is definitely making its presence stronger across the country in terms of sales, service, and customer support.
The journey started in 2018 with Yamaha’s brand campaign ‘The Call of the Blue’, which aimed to connect with young and passionate riders across the country. In 2019, Yamaha launched Blue Square showrooms—special outlets designed to reflect Yamaha’s racing DNA and sporty attitude. The name “Blue Square” stands for Yamaha’s racing roots (Blue) and a vibrant space for riders to explore the brand (Square).
Reaching the 500 -showroom benchmark, Yamaha’s chairman Mr. Itaru Otani said this achievement reflects Yamaha’s strong focus on customers and how quickly the brand is growing in the premium two-wheeler space. He also thanked all Yamaha dealers for their support in offering a consistent and exciting brand experience.
Each Blue Square showroom is more than just a place to buy bikes. It offers zones for accessories, merchandise, and rider events like Blue Streaks rides—making it a true community hub for Yamaha fans.
The showrooms showcase Yamaha’s latest and most popular bikes like the R3, MT-03, AEROX 155, and the YZF-R15, MT-15, FZ Series, Fascino 125 Hybrid, and Ray ZR Hybrid. These models are known for their performance, style, and connection with today’s youth.
With 500 Blue Square showrooms across India, Yamaha is creating a premium and consistent rider experience nationwide, helping more people enjoy the thrill of Yamaha motorcycles like never before.
