Hero MotoCorp marked 25 consecutive years of global leadership at EICMA 2026 with new motorcycle concepts, an expanded premium portfolio and the European launch of its electric mobility brand, VIDA.
The showcase included the Harley-Davidson X350T, Hero Scrambler Concept and Hero Classic Concept, highlighting the company’s focus on premium motorcycles and global markets. Hero also introduced Novus Labs, its dedicated innovation hub for future mobility technologies.
Harley-Davidson X350T and New Concepts
The Harley-Davidson X350T expands the partnership’s portfolio with a new 350cc air-oil-cooled engine. It features flat-track-inspired styling, a trellis frame, and USD front suspension.
Key features include:
- Electronic throttle body
- Multiple riding modes
- Switchable ABS and traction control
- BS6 compliance
Developed primarily for India, the X350T is designed for both city riding and highway use.
Hero also unveiled the Scrambler and Classic concepts, offering a glimpse into its future premium motorcycle range.
VIDA Begins European Operations
Hero’s electric mobility brand VIDA has officially commenced operations in Europe, with customer deliveries beginning across 10 countries through a direct-to-consumer model.
Its European portfolio includes:
- VIDA VX2: Electric scooter with a claimed 140km WMTC range in Eco mode, a 90km/h top speed, and twin removable batteries.
- VIDA DIRT.E K3: Adjustable electric off-roader for young riders, featuring a three-stage platform that grows with the rider.
Retail operations for both models will initially cover six European markets, while direct sales will extend to 10 countries.
Also read: https://fly-wheel.com/hero-xpulse-450-unveiled-with-46-7hp-engine-and-smartphone-connectivity/
Final Take
Hero MotoCorp’s EICMA showcase highlights its growing international ambitions, with a stronger premium motorcycle portfolio and an expanding electric mobility business.
