Polestar has unveiled the Formula 2030 concept, giving us a look at the brand’s future design direction. Although the concept is unlikely to enter production, some of its design elements will be used in upcoming models, including the next-generation Polestar 2 and the Polestar 7.

The concept is a low-slung, four-door electric sports car with a wide stance, sharp styling, and 22-inch wheels. It also introduces new lighting designs, with Dual Blade headlights at the front and a new Single Blade tail-light setup at the rear.
Design and Dimensions
The Formula 2030 is built on a dedicated electric vehicle platform. Its dimensions are:
- Length: 4,680 mm
- Width: 2,021 mm
- Height: 1,350 mm
- Wheelbase: 2,780 mm
- Wheels: 22-inch centre-lock design
Other features include a wraparound windscreen, panoramic glass roof and a hidden LiDAR sensor that appears when autonomous driving is activated.
Interior and Technology
The cabin gets four individual seats with inflatable cushions and side bolsters that adjust to each occupant. The driver gets a 20-inch curved display mounted on the steering column, while a 12.2-inch touchscreen sits in the centre.

Polestar has also retained physical controls instead of relying entirely on touchscreens. There are eight customisable switches and rotary controls below the central display. The cabin layout changes depending on the selected Performance, Normal or Autonomous driving mode.

The concept also features Google Gemini through Google built-in.
Sustainable Materials and Future Models
Polestar has used recycled and low-emission materials throughout the concept. These include bio-based seat components made using European flax and recyclable interior door parts.
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Final Take
The Formula 2030 may never reach showrooms, but its design is more than just a styling exercise. With elements already confirmed for future production models, it gives us a good idea of what to expect from Polestar’s next generation of cars.