Ferrari has brought its Universo Ferrari exhibition to New Delhi for the first time, offering visitors a closer look at the brand’s racing heritage, sports cars and design philosophy. Open to the public until November 1, 2026, the exhibition was inaugurated by Ferrari CEO Benedetto Vigna.
The event also underlines Ferrari’s long-term commitment to India, with plans to expand its retail presence through two new dealerships by the end of 2026.
Racing Heritage on Display
The exhibition brings together cars from Ferrari’s road and motorsport divisions, including:
- Racing: The SF-26 Formula 1 car, Le Mans-winning 499P and 296 GT3.
- Road cars: The F80, 849 Testarossa Spider, 12Cilindri Spider and Amalfi Spider.
- Classics: The F50 and 365 GTB4.
- Innovation: A dedicated display exploring the Ferrari Luce project and the Hypersail sailing initiative.
Ferrari also plans to open dealerships in Chennai through KUN Group and Ahmedabad through Infinity Group.
Tailor-Made India Celebrates Local Design
A key highlight is the Tailor-Made India project, developed with students from the National Institute of Design. The collaboration produced ten digital Ferrari configurations inspired by Indian cities, comprising five 12Cilindri models and five Purosangue SUVs.
The designs draw inspiration from Mumbai, Delhi, Bengaluru, Chennai, Jaipur, Hyderabad, Kolkata, Ahmedabad, Varanasi and Goa, translating local cultural influences into Ferrari’s colours, materials and patterns.
Community and Charity
Ferrari invited around 1,000 students to seminars on design, technology, leadership, and entrepreneurship.
Other initiatives include:
- A charity auction supporting educational projects through Save the Children and Bal Raksha Bharat in India.
- A 1,800km journey by 25 Ferraris from Mumbai through Vadodara, Udaipur, Jaipur and Agra to New Delhi.
- A display of the Ferrari 612 Scaglietti that participated in the 2008 Magic India Discovery tour.
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Final Take
Universo Ferrari combines the brand’s motorsport legacy with its road cars, design and community initiatives. Alongside the planned dealership expansion, the exhibition reflects Ferrari’s efforts to strengthen its relationship with Indian enthusiasts while preserving its exclusivity.
Universo Ferrari India runs until November 1, 2026, with tickets available through District.
