Maserati has unveiled its new ‘Luxury, every day’ communications campaign, showcasing the latest GranTurismo, GranCabrio and Grecale through the brand’s philosophy of “Italian Gran Turismo: Effortless Luxury Performance.”
The campaign explores the idea of understated luxury that is meant to be experienced rather than saved for special occasions, with the three Maserati models positioned as everyday expressions of performance and Italian design.
Luxury Designed for Every Day
The campaign film follows four characters who hesitate to use valuable possessions, including a watch, jewellery, a bottle of Tignanello and a suit. The arrival of the new Maserati models changes that perspective, presenting luxury as something to be enjoyed every day.
The film also highlights the latest design and cabin updates across the three models, including Maserati’s redesigned shark-nose front end with a sharper, more horizontal appearance.
Performance
The campaign puts particular emphasis on Maserati’s Nettuno V6 engine.
The new GranTurismo Trofeo and GranCabrio Trofeo get the upgraded 3.0-litre V6 producing:
- 590 hp
- 650 Nm
- More than 320 km/h top speed for the GranTurismo Trofeo
The new Grecale also introduces a 390 hp V6 Nettuno, while the electric Grecale Folgore offers a claimed range of up to 580 km.
Updated Cabin Technology
The campaign showcases several interior updates, including a redesigned digital clock featuring a metal crown and octagonal design.
Other updates include:
- New PRND selector with 3D metal controls and integrated backlighting
- New multifunction steering wheel inspired by Maserati’s racing cars
- More performance-focused cabin design
The new front-end styling is described as an evolution of a design direction first explored with the MCXtrema before reaching road-going models such as the GT2 Stradale and MCPURA.
Final Take
Maserati’s latest campaign uses the GranTurismo, GranCabrio and Grecale to reinforce its interpretation of everyday luxury, combining Italian styling and craftsmanship with strong performance credentials. The campaign also puts the brand’s updated design language, cabin technology and Nettuno-powered models in the spotlight.
