Mercedes-Benz India has inaugurated its first Mercedes-Benz Studio in Gurugram, Delhi NCR. Located at DLF One Horizon Centre, the Studio is part of a global Mercedes-Benz initiative present across 14 markets.
Designed as an urban brand destination, the Studio offers visitors a space to explore Mercedes-Benz vehicles, design, lifestyle products, and other experiences outside a traditional dealership environment.
More Than Just Cars
The Gurugram Studio includes:
- Curated Mercedes-Benz vehicle displays
- A design and material library
- Mercedes-Benz lifestyle products
- Mercedes-AMG PETRONAS X adidas merchandise
- Lavonne Café
- Test drive experiences
Mercedes-Benz has partnered with Lavonne Café to offer 16 exclusive creations, including eight petit gâteaux and eight baked items.
CONCEPT AMG GT XX Comes to India
The Studio also marks the first Indian display of the CONCEPT AMG GT XX.
The electric performance concept features:
- Three axial flux motors
- Over 1,360 hp
- Top speed of over 360 km/h
- Over 850 kW average DC charging power
- Around 400 km of WLTP range in approximately five minutes of charging
- Drag coefficient of 0.198
AMG PETRONAS F1 E-Bikes Launched
Mercedes-Benz also launched the Mercedes-AMG PETRONAS F1 Team e-bike range in India, developed in partnership with EMotorad.
The range includes:
- City Edition – ₹4.20 lakh
- Track Edition ₹5.70 lakh
- Rallye Edition – ₹7.60 lakh
All three models feature a 250W rear hub motor, three power modes, and a top assistance speed of 25 km/h. They offer a claimed range of up to 100 km.
Deliveries of the e-bikes are scheduled to begin from mid-September 2026.
Also read: https://fly-wheel.com/opportunity-in-motion-how-mobility-can-drive-indias-growth/
Final Take
Mercedes-Benz’s first Studio in India brings together cars, retail, food and brand experiences in Gurugram. The opening also introduced the CONCEPT AMG GT XX to India and marked the launch of the Mercedes-AMG PETRONAS F1 e-bike range.
