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TVS Motor Posts Record July Sales of 6.30 Lakh Units, EV Sales Jump 158%
TVS Motor Company has reported its highest-ever monthly sales, registering 6,29,675 units in July 2026. The company recorded 38 per cent year-on-year growth, compared with
TVS Racing Launches Apache Junior Programme to Nurture India’s Next Generation of Racers
TVS Motor Company has introduced the TVS Apache Junior Programme, a new grassroots rider development initiative aimed at young racing enthusiasts aged 10 to 14
TVS Says India’s EV Two-Wheeler Market Has Reached a ‘Tipping Point’
India’s electric two-wheeler market has reached an important milestone, with EV penetration entering double digits for the first time. TVS Motor Company believes this marks
TVS Apache Crosses 7 Million Global Riders, Unveils New ‘Tu Race Laga’ Campaign
TVS Motor Company has achieved a major milestone for its performance motorcycle brand, TVS Apache, crossing 7 million customers globally. To mark the occasion, the
First Norton Atlas Rolls Out From TVS’ Hosur Plant Ahead of Global Launch
Norton Motorcycles has reached a major milestone with the first Atlas rolling off the production line at TVS Motor Company’s Hosur facility in Tamil Nadu.
Norton Atlas and Atlas GT Unveiled with New Twin-Cylinder Engine and Advanced Electronics
TVS-owned Norton Motorcycles has unveiled the all-new Atlas and Atlas GT, marking the British brand’s entry into the competitive middleweight adventure-touring segment. Built around a
TVS Unveils ‘TVS Paddock’ Premium Retail Network
TVS Motor Company has announced TVS Paddock, a new premium retail and ownership experience channel that will serve as the dedicated home for the brand’s
TVS To Build Norton Atlas 585cc Adventure Bike in India, Launch Expected Later This Year
TVS Motor Company is preparing to launch the all-new Norton Atlas later this year, with production set to take place in India at the company’s
TVS Orbiter V1 Launched in India; Prices Start at ₹49,999 With BaaS
TVS Motor Company has expanded its electric scooter line up with the launch of the TVS Orbiter V1, introducing a more affordable entry point into
TVS Releases ‘The Apache DNA Anthem” with Brodha V
TVS partners with big-time rapper-songwriter Brodha V to release what they call “The Apache DNA”. An anthem for the riders on road. Brand’s 20 Year