TVS partners with big-time rapper-songwriter Brodha V to release what they call “The Apache DNA”. An anthem for the riders on road.
Brand’s 20 Year Milestone
The release commemorates the brand’s 20-year presence. And odes it to the brand’s 6.5 million customers worldwide.
As the company’s first anthem, Mr. Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company said, “The Apache DNA Anthem” is a tribute to every rider who embodies the philosophy of TVS Apache”.
Wider Approach
The song has been released in 6 languages; English, Hindi, Kannada, Tamil, Telugu & Kannada. Likely for pan-Indian Audience.
TVS’s Sales Performance
TVS sold over 378,072 units in FY2024. With prices ranging from ₹1.09 lakh to ₹2.87 lakh(ex-showroom), Apache is an attractive proposition for customers across different age demographic.
Other Models
TVS Apache RTR 160 & 160 4V are reportedly the most sold models in the country from the stable. Contributing to the brand’s 40% share in the 150-200cc segment.
Other variants in the series include, TVS Apache RTR 180, RTR 200, 4V and the flagship Apache RR 310.
