Bentley Strengthens India Presence with New Partnership

Bentley Motors has officially announced a major step forward in its India operations through a strategic partnership with ŠKODA AUTO Volkswagen India Private Limited (SAVWIPL). Starting 1 July 2025, SAVWIPL will take over as the official importer of Bentley cars in India, with all sales, marketing, and aftersales services managed under a new operational division named Bentley India.

This transition marks the beginning of a renewed focus for Bentley in India, as the brand looks to tap into the country’s growing population of ultra-high-net-worth individuals. Leading the charge is Abbey Thomas, appointed as Brand Director, Bentley India.

As part of its expansion strategy, Bentley India will soon appoint three dealer partners in major metro cities. The first showrooms will open in Bengaluru and Mumbai, with New Delhi following shortly after. These outlets will offer Indian clients direct access to Bentley’s signature blend of performance, craftsmanship, and bespoke luxury.

Bentley has had a presence in India for over 20 years, catering to a niche but steadily growing luxury clientele. With this new partnership, the brand aims to strengthen its position and deliver an even more refined experience to Indian customers.

Richard Leopold, Regional Director for EMEA at Bentley Motors, commented:

“India is one of the world’s most dynamic economies, and the launch of Bentley India reflects our focus on growth in a market where we already have a strong and expanding customer base. We appreciate the efforts of the SAVWIPL team in bringing this partnership to life.”

By integrating into SAVWIPL’s robust automotive ecosystem in Chakan, Pune, Bentley India gains access to an established infrastructure and localized market knowledge. SAVWIPL currently manages multiple luxury and premium brands, offering a strong foundation for Bentley’s future success in India.

This strategic alignment signifies a new chapter for Bentley in India, promising greater customer reach, improved service standards, and enhanced brand presence in one of the world’s fastest-growing luxury markets.