BMW Group India has reported its strongest-ever first-half sales performance, retailing 9,075 cars between January and June 2026, registering a 17 per cent year-on-year growth. The luxury carmaker also maintained its lead in the electric vehicle segment, with EV sales growing by 78 per cent during the same period.
H1 2026 sales highlights
- 9,075 cars sold in H1 2026 (+17%)
- 4,507 cars delivered in Q2 2026 (+17%)
- 2,359 electric vehicles sold, up 78%
- EVs accounted for 26% of total sales
- BMW claims a 69% share of the luxury EV segment
Long Wheelbase and SUVs Drive Growth
BMW says demand for its long-wheelbase models continues to rise, with the range contributing 52 per cent of total sales.
Key highlights include:
- 4,428 Long Wheelbase models sold (+24%)
- The long-wheelbase range contributes 52% of sales
- Sports Activity Vehicles (SAVs) recorded 35% growth
- SUVs accounted for 65% of overall volumes
MINI and Motorrad Performance
MINI posted an impressive 70 per cent growth, selling 504 cars during the first half of the year.
Meanwhile, BMW Motorrad delivered 2,327 motorcycles, with strong demand for models such as:
- BMW S 1000 RR
- BMW F 900 GS / GSA
- BMW R 1300 GS / GSA
- Newly launched BMW F 450 GS
Product Launch Continues
BMW Group India launched 11 new products during the first half of 2026, including:
- BMW X3 30d
- BMW M440i
- BMW X6 M60i
- MINI Countryman C
- BMW F 450 GS
- BMW M 1000 R
The company has also confirmed 14 more launches before the end of 2026.
Retail Expansion Underway
BMW currently operates 100 touchpoints across 40 cities and plans to add 19 new outlets across 18 cities this year as part of its Retail.NEXT strategy aimed at enhancing the luxury ownership experience.
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Final Take
BMW’s first-half performance highlights strong momentum across EVs, SUVs and premium long-wheelbase models. With a packed launch calendar and expanding retail footprint, the brand appears well-positioned to maintain its growth through the remainder of 2026, despite an increasingly competitive luxury car market.
