Citroën 2.0: Shifting Gears for India’s Next Mobility Revolution

Citroën India has launched a new plan called “Citroën 2.0 – Shift Into the New” to take the brand to the next level in India. This plan is based on listening to customers and using their feedback to make Citroën a more popular and accessible car brand. Citroën wants to offer long-term value through smart engineering, better connectivity, more comfort, and easy ownership. The new direction aims to make customers happier, bring in more product innovation, and help Citroën grow across India.

The main focus of “Citroën 2.0” is to upgrade the C3, Aircross, and Basalt Coupe SUV models. These upgrades include new designs, better in-cabin technology, and more comfort, all based on what Indian drivers need. Indian engineering teams have played a big role in these changes. All these cars are built on Citroën’s global C-Cubed platform and are up to 98% made in India, mixing global quality with local needs. This new lineup is not just about small changes—it’s about reimagining Citroën’s promise of innovation, comfort, and affordable mobility.

Shailesh Hazela, CEO & MD of Stellantis India, said that India is a big opportunity for the company. The new plan shows Citroën’s strong commitment to India, with products made for local needs, a bigger network, and a strong focus on quality and customer care. The goal is to grow in India for the long term, not just for quick success. With high localization, better after-sales service, new ways to connect with customers, and a deep understanding of what Indian buyers want, Citroën is ready to grow with India.

Citroën is quickly expanding its presence in India. From just 10 showrooms in 2021, the brand now has over 80 customer touchpoints and plans to double this number by the end of the year. Citroën wants to be within 100 km of every customer, especially in smaller cities and towns where demand is rising. All showrooms offer digital services, transparent pricing, real-time service updates, and reliable after-sales support.

Citroën has already invested over ₹5,300 crore in India for manufacturing, new products, and localisation, and plans to invest more in electric vehicles and other platforms. This investment is part of the “Citroën 2.0” plan to make India a key hub for innovation and future mobility under the Stellantis group.

To launch this new chapter, Citroën released a teaser featuring cricket legend MS Dhoni as the brand ambassador. The teaser gives a glimpse of the upgraded products, a faster-growing network, strong service, and a customer-first approach. Citroën aims to grow its market share and become a long-term value player in India’s fast-changing car market.