Hyundai Eyes Premium Market in India with Genesis Brand

For over 20 years, Hyundai has been a trusted name in India, known for reliable cars and strong service, consistently holding the number two spot behind Maruti Suzuki. Now, Hyundai is preparing for a major shift—aiming to move upmarket and enter the premium segment.

At the center of this new strategy is Genesis, Hyundai’s luxury brand, which is now under serious consideration for launch in India. This move isn’t just about adding a new badge; it’s about changing how people see Hyundai and redefining the brand’s image in the country.

Why Genesis, and Why Now?

Tarun Garg, Hyundai Motor India’s Whole-Time Director and COO, recently described this as Hyundai’s “next chapter.” As Indian car buyers become more sophisticated and start looking for individuality and advanced technology, luxury is no longer just for the elite—it’s becoming more aspirational and accessible.

Genesis stands out from traditional luxury brands like Mercedes-Benz and BMW. Instead of relying on a long history, Genesis focuses on bold design, advanced technology, and a user-friendly approach. Globally, Genesis has earned praise for breaking the mold, and Hyundai believes there’s space for a fresh luxury player in India’s growing premium market.

However, launching a luxury brand in India comes with challenges. Hyundai will need to build the right infrastructure, service network, and brand awareness. The company is carefully evaluating whether the Indian market is ready for this new kind of luxury experience.

26 Models by 2030—Aiming for Market Leadership

Hyundai’s plans for Genesis are part of a much larger expansion. The company is preparing to launch 26 new models in India by FY2029–30, including six battery electric vehicles (EVs) and 20 internal combustion engine (ICE) models. More details about this rollout are expected at Hyundai’s Investor Day in October.

A key part of this growth is Hyundai’s new Talegaon manufacturing plant, which will start operations by FY2025–26. This facility will boost both ICE and EV production, showing Hyundai’s commitment to scaling up and deepening its presence in India.

From updated models like the Alcazar to new launches such as the Creta Electric, Hyundai is not only refreshing its line-up but also expanding its reach—signaling a bold new era for the brand in India.