Mercedes-Benz India Starts FY 25-26 with Best-Ever Q1 Sales

Mercedes-Benz India has had a record-breaking start to FY 2025–26, selling 4,238 vehicles in the first quarter (April–June 2025), marking a 10 percent year-on-year growth. This strong performance was powered by solid demand for both the Core luxury models and the high-end Top-End Luxury (TEL) segment, especially electric vehicles (BEVs).

Despite market challenges like price hikes, forex fluctuations, and tough competition in the entry-luxury space, Mercedes-Benz has shown strong momentum – especially in the premium space, driven by rising customer demand for exclusivity and personalization.

Top-End Luxury Vehicles Lead the Way

The standout highlight of Q1 FY25-26 was the soaring popularity of the Top-End Luxury range, which includes:

• S-Class
• Mercedes-Maybach (including Night Series)
• EQS range (SUV + Sedan)
• AMG models like the G 63 and GT 63 PRO

This segment grew by 20 percent, with models like the G 580 with EQ Technology and AMG GT 63 PRO (which is already sold out for the year) showing particularly strong demand.

Core Luxury Segment Remains a Strong Pillar

Mercedes-Benz’s Core segment – comprising the C-Class, E-Class LWB, GLC, and GLE – contributed 60 percent of total sales in Q1 and grew by 10 percent.

• The E-Class LWB continues to be India’s highest-selling luxury car, further strengthened by the addition of the E450 performance variant.
• The C-Class, GLC, and GLE remain popular for their reliability, features, and segment-leading appeal.

Entry Luxury Models See Modest Decline

While the Entry Luxury segment saw a slight drop, Mercedes-Benz continues to offer value-rich, feature-loaded models. However, this space remains price-sensitive, with more aggressive competition offering budget-focused alternatives.

BEVs Gain Momentum – Up 157 percent

Mercedes-Benz’s electric vehicle (BEV) portfolio has shown outstanding growth, with sales up 157 percent and now making up 8 percent of total sales.

Top-performing EVs include:

• EQS 450 SUV
• EQS Maybach Night Series
• G 580 with EQ Technology

Due to demand, the EQS Maybach and G 580 now come with a waiting period of up to 6 months.

GLS 4MATIC AMG Line – Power Meets Presence

Mercedes-Benz also unveiled the new GLS 4MATIC AMG Line — a bolder, sportier take on its flagship large luxury SUV, now seen with Mercedes-AMG-inspired styling.

Key Highlights of the GLS AMG Line:

• AMG Styling: New AMG front and rear aprons, sporty design elements, and blacked-out accents
• AMG Night Package: Matte black roof rails, mirror housings, dark chrome grille slats, and 21-inch AMG alloy wheels
• Performance-Oriented Interior: AMG sports pedals, black Nappa leather steering wheel, premium floor mats, and high-quality trim finishes
• Two Engine Options:

GLS 450 AMG Line: 2999cc, 280 kW, 500 Nm, 0–100 km/h in 6.1s

GLS 450d AMG Line: 2989cc diesel, 270 kW, 750 Nm, 0–100 km/h in 6.1s

• Top Speed: 250 km/h (both variants)

Mercedes-Benz’s Q1 success underlines India’s evolving luxury market — one that’s shifting from just buying cars to experiencing refined, connected, and personalized luxury mobility.