Tata Motors Launches Adventure X Persona for Harrier and Safari SUVs

Tata Motors has launched the new Adventure X Persona for its flagship SUVs, the Harrier and Safari. This new variant brings a complete package of adventure, performance, and advanced features, giving customers more value and access to a robust, adventurous lifestyle. The Harrier Adventure X starts at ₹18.99 lakh, while the Safari Adventure X+ is priced at ₹19.99 lakh (introductory, ex-showroom Delhi).

Feature-Packed for Adventure

The Adventure X Persona comes loaded with segment-first features at this price point, including:

• ADAS with Adaptive Cruise Control (AT)
• 360° HD Surround View
• Trail Hold EPB with Auto Hold
• Trail Response Modes (Normal, Rough, Wet)
• Land Rover-derived Command Shifter (AT)
• Ergo Lux Driver Seat with Memory & Welcome function
• 26.03 cm Ultra-View Twin Screen System
• Trail Sense Auto Headlamps
• Aqua Sense Wipers
• Multi Drive Modes (City, Sport, Eco)

The Harrier Adventure X features R17 Titan Forged Alloys and a signature mascot on the doors, while the Safari Adventure X+ gets bold R18 Apex Forged Alloys and its own iconic mascot. The Safari’s interior uses tan oak-inspired leatherette, while the Harrier’s cabin features black leatherette seats with tan accents.

Performance and Design

Both SUVs are built on the proven OMEGARC architecture, derived from Land Rover’s D8 Platform, and powered by the 2.0L KRYOTEC diesel engine. They offer a commanding presence, high-set bonnet, and elevated driving position—true to the SUV spirit.

A Smarter, Streamlined Line-Up

With the launch of Adventure X, Tata Motors has also refreshed the entire Harrier and Safari range, making it smarter, more intuitive, and value-packed. The new line-up includes the Pure X persona, offering enhanced value at a great price.

Price Table (Introductory, Ex-Showroom Delhi):

Harrier Persona	Price (INR)
Smart	14,99,990
Pure X	17,99,000
Adventure X	18,99,000
Adventure X+	19,34,000
Fearless X	22,34,000
Fearless X+	24,44,000

Safari Persona	Price (INR)
Smart	15,49,990
Pure X	18,49,000
Adventure X+	19,99,000
Accomplished X	23,09,000
Accomplished X+ (7S)	25,09,000
Accomplished X+ (6S)	25,19,000

A New Era for Tata SUVs

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., said, “The Harrier and Safari have always stood for more than just mobility—they represent status, purpose, and adventure. With Adventure X, we’ve modernized these icons for a new era, offering class-leading features at a compelling price. The new line-up is smarter, more streamlined, and value-rich, making it easier for buyers to choose the perfect SUV for their lifestyle.”

With the Adventure X Persona, Tata Motors continues to set new benchmarks in the high SUV segment, combining capability, comfort, and charisma for today’s explorers.