Ultraviolette has announced another major step in its global expansion journey, entering six new European markets through a strategic partnership with Elektrorider.
The Bengaluru-based electric motorcycle manufacturer has appointed Elektrorider as its official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia. With this move, Ultraviolette now has a presence across 18 European countries.
The company will begin operations in the region with its flagship electric motorcycles, the F77 MACH 2 and F77 SuperStreet.
Expanding India’s EV Footprint Abroad
The latest expansion strengthens Ultraviolette’s ambition of taking Indian-developed electric motorcycles to global markets.
The company says the positive response received from existing European markets has encouraged it to accelerate its international growth plans.
The partnership will also allow Ultraviolette to leverage Elektrorider’s established retail and service network across the region.
F77 Line-Up Heads to Europe
Ultraviolette will initially offer two models in the new markets.
Models on sale:
- F77 MACH 2 RECON
- F77 SuperStreet RECON
Ultraviolette’s performance-focused electric platform powers both motorcycles and has played a key role in establishing the brand’s identity in international markets.
The expansion announcement comes shortly after the company made headlines for becoming the first Indian motorcycle manufacturer to complete a lap of the legendary Isle of Man TT Mountain Course.
Introductory Prices Announced
The F77 MACH 2 RECON will be offered at an introductory price of €8,660 across Croatia, Slovakia, Slovenia, and Czechia.
F77 MACH 2 RECON pricing:
- Hungary: 3,466,000 HUF (₹10,66,581)
- Romania: 45,866 RON (₹9,47,993)
- Croatia: €8,660 (₹9,35,799)
- Slovakia: €8,660 (₹9,35,799)
- Slovenia: €8,660 (₹9,35,799)
- Czechia: €8,660 (₹9,35,799)
The F77 SuperStreet RECON will be positioned as a slightly more accessible alternative.
F77 SuperStreet RECON pricing:
- Hungary: 3,566,000 HUF
- Romania: 47,366 RON
- Croatia: €6,260
- Slovakia: €6,260
- Slovenia: €6,260
- Czechia: €6,260
Building A European Community
Elektrorider says it has already completed dedicated sales, technical, and after-sales training programmes to support Ultraviolette customers from day one.
The company plans to build a strong rider community across the region through test rides, ownership experiences, and long-term customer support.
Also read: https://fly-wheel.com/india-uk-fta-to-come-into-effect-from-july-15-import-duties-on-british-cars-to-drop-sharply/
Final Take
Ultraviolette’s European expansion is gathering serious momentum. Entering six new countries in one move not only broadens the company’s footprint but also reinforces the growing global acceptance of Indian-developed electric motorcycles. With the F77 already proving its credentials on international roads and racetracks, this latest expansion could be one of the brand’s most important steps yet in establishing itself as a global EV motorcycle manufacturer.
