Volkswagen India has announced its new plans with a renewed focus on the used car business in India. This is good news for those looking at buying, selling or exchanging a pre-owned car. As this platform isn’t restrictive to Volkswagen cars but will cater to cars from other brands as well. The DWA business organizes the unorganized pre-owned car segment, which has previously been reliant on agents.
All vehicles/models (bought or sold) will be thoroughly inspected and will undergo an evaluation process that identifies and replaces defective parts, before being completely refurbished and put on sale. The refurbished vehicle makes it as good as new, thus appealing customers looking for a good value-for- money proposition. Post refurbishment, the car is inspected by a third party who, approves and certifies the pre-owned car.
While being thoroughly checked and certified, DWA also offers approved and authentic accessories, service and warranty packages (up to 12 months) on all used cars. Prospective customers can either visit any of DWA’s 105 certified multi-brand outlets spread across India or access it digitally. With the aim of being an accessible brand, Volkswagen India has digitalized its DWA business. Customers looking to buy, sell or exchange their pre-owned vehicle can also self-evaluate their vehicle through the DWA website or mobile application. The cost evaluation of the vehicle is based on the algorithm provided by the Indian Blue Book. The app also allows customers to further interact with their preferred DWA dealer, knowing that they are proceeding with transparency. DWA enables customers to make an informed decision by providing the necessary and authentic details.
The used car business has gained significance, especially since the reliance on personal mobility options due to the current COVID-19 situation. Pre-owned cars are acting as an entry level mobility option for the large populace in the country as well as for those looking for a financially viable, additional car option. Individual mobility has gained prominence as people want to restrict the usage of public transport. Steffen Knapp, Director, Volkswagen Passenger Cars India, commented – “The current COVID-19 situation has created a demand for accessible and safe individual mobility options. We see customers inclined towards the used car segment, which enables them with an affordable vehicle of their choice”.
He also added, “Through the Das WeltAuto facilities and the business peripherals attached to it, Volkswagen aims to shift the used car business segment from an unorganized to an organized segment. We intend to offer a digitally enabled, professionally managed, value for money proposition to customers looking for individual mobility options.”
The DWA business has witnessed an upsurge in demand wherein the brand is likely to sell double the units of 2019. To ensure safe and sanitization at its facilities, Volkswagen India also introduced its #VWellness program which trained the total network staff across India.