- New Battista hypercar joins classic Pininfarina-designed cars from the carrozzeria’s 89 years of glorious history on exclusive drive tour from Pebble Beach
- Automobili Pininfarina CEO Michael Perschke unveils the latest evolved Battista and the luxury brand’s strategy for future growth during Monterey Car Week
- Design Director Luca Borgogno presents Automobili Pininfarina’s PURA Vision design model at the House of Automobili Pininfarina near Pebble Beach
(Monterey, 07 Aug 2019): Automobili Pininfarina leaves Italy for the Monterey Car Week hosting presentations and joining a parade to celebrate Pininfarina’s unprecedented past, providing prospects with an incredible vision of what is to come from the pure-electric luxury car brand.
Automobili Pininfarina CEO Michael Perschke will be joined in Pebble Beach by Design Director Luca Borgogno to provide the strongest hints yet as to the brand’s future design direction and product portfolio.
With legendary Pininfarina-designed cars being driven alongside the latest Battista pure-electric hypercar on Thursday 15th August, and the enhanced Battista design being revealed in North America for the first time, the 2019 Monterey Car Week is set to be the biggest celebration yet of Pininfarina’s past, present and future.
Michael Perschke, Automobili Pininfarina CEO, said: “We are excited to be back in Pebble Beach at the House of Automobili Pininfarina. We will celebrate the breath-taking design heritage of Pininfarina whilst presenting our PURA Vision – a design model that shows how Automobili Pininfarina will channel historic inspiration into a vision of the future of automotive luxury.”