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Goodyear launches the significantly safer Assurance TripleMax 2 in India.

Goodyear is one of the world’s largest tire companies. Employing about 64000 people and with 48 facilities in 22 countries around the world. Goodyear has had a strong presence in India for 95 years now and were the first brand to introduce tubeless tyres in India and is the strongest player in the OEM and farming sectors here. Marking the brands 120 years of excellence globally, Goodyear has announced the launch of their Assurance TripleMax 2 series for the mid-passenger segment in India. The TripleMax was first launched in 2015 and has then proved its mettle in our market. The TripleMax 2 is the successor, and is designed to improve safety and durability of tires.

P K Walia, VP (Consumer business), commented “As pioneers in the tire technology, we constantly challenge ourselves to innovate and develop better products to improve the overall driving experience ES for our consumers, and this year we are celebrating our 120th anniversary, which marks a significant milestone for Goodyear. From the first tires on moon to the first tubeless tires in India, Goodyear has been at the forefront of technological innovation and we aspire to design and to produce more high performance tires with ground breaking tech. We are confident that new Assurance TripleMax 2 will allow drivers to experience better wet braking and handling performance.”

The new tires with HydroTred technology is improved to deliver better performances in following areas

  • Excellent Wet Braking Performance: Innovative compound formulation to increase stickiness and the optimized microstructure delivers better grip and braking performance in wet road conditions.
  • Enhanced Handling Performance: The new HydroTred tech with optimized footprint and more effective contact pressure delivers an enhanced driving experience with better tire cornering power and steering precision.
  • Improved Comfort Performance: Innovative tread pattern with narrower lateral grooves is designed to minimize pattern noise throughout tire life, providing a smoother and more comfortable drive. The tire has increased number of pitches and minised the number of noise inducing edges.
  • Resistance Performance: Additional technical features on the sidewall and construction design and materials are introduced to Assurance TripleMax 2, in order to increase resistance to sidewall impacts.

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