Mumbai, April 3, 2019 : Mahindra & Mahindra Ltd., part of the USD 20.7 billion Mahindra Group, today announced that it had become the first Indian tractor brand to rollout 3 million tractors. Mahindra is currently the world’s largest farm tractor manufacturer by volume and India’s leading tractor manufacturer for over three decades. The company achieved this manufacturing milestone during March 2019. This has further cemented Mahindra’s leadership in the Indian market. It is also the first Indian tractor manufacturer to have produced over 2,00,000 tractors in 2018-19, the highest-ever by an Indian tractor brand in a single financial year.
Having rolled-out its first tractor back in 1963 through a joint venture with International Harvester Inc, Mahindra & Mahindra crossed it’s 1-million units production mark in 2004. The company then went on to become the world’s highest selling farm tractor brand by volume in 2009. The Mahindra Farm Division then completed its 2-million units production mark 9-years later in 2013, achieving the next million units in just 6 years in 2018-19, inclusive of exports, reinforcing the trust that millions of farmers repose in the brand.
To celebrate the 3-million production milestone, Mahindra & Mahindra will roll out a 360-degree campaign titled “Aapka Aabhar 30 Lakh Baar” for customers in India. Through the campaign, Mahindra will extend special consumer offers, service benefits and finance offers to new and existing customers of Mahindra branded products.
Speaking on the milestone, Rajesh Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “The tractor industry in India has been synonymous with the Mahindra brand over the last seven decades and the 3 million tractor milestone is a testimony to the same. We are extremely grateful to our customers for reposing their faith over all these years. Going forward, we will continue to drive Farm Tech prosperity through pioneering, accessible and revolutionary farming technologies, innovation and digitization to transform the lives of farmers and help them address the growing demand for agri products”.