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Mercedes-Benz bolsters the Dream Car segment, launches the Mercedes-AMG S 63 Coupé

The new Mercedes-AMG S 63 Coupé boasts of technical and visual highlights with a more powerful engine and a distinct look

India’s leading luxury and performance carmaker Mercedes-Benz India
bolsters its position in the dream car segment with the launch of Mercedes-AMG S 63
Coupé. The two-door Coupé is powered by 4.0-litre V8 biturbo engine with twin-scroll
turbochargers, producing 450 kW of power and 900 Nm of torque, which accelerates
the vehicle from stand still to 100 in mere 3.5 seconds. The new 4.0-litre engine
installed in the vehicle is churns out 20 kW more power from its predecessor, which
hosted a 5.5-litre engine. The Mercedes-AMG S 63 Coupé is launched by Mr. Michael
Jopp, VP Sales and Marketing, Mercedes-Benz India.
Michael Jopp, VP Sales and Marketing, Mercedes-Benz India said, “With the launch
of Mercedes-AMG S 63 Coupé, we are further strengthening our lead in the
Performance and Dream Car line-up in India. With the vision of evolving continuously, it
is our perpetual effort to bring in new technology and elements of luxury in our existing
vehicles. The new AMG S 63 Coupé hosts breakthrough technology and enhanced
appearance, which sets a benchmark in the segment, and makes it even more
desirable. The launch of new S 63 Coupé is a strategic decision after the introduction of
new S-Class, which received a great response from its customers, and we are confident
that the vehicle will entice our Mercedes-AMG enthusiasts and enhance our loyal fan
base.”
Mr. Jopp further added, “Our strategy for Mercedes-AMG in India is to expand the
performance segment and we have been highly successful in it. From the range starting
43 AMG, the 45 AMG to the top of the order 63 AMGs and the GT range, we have a
wide array of AMG offering for our patrons. Also, with 7 unique AMG Performance
Centers spread across key AMG markets, Mercedes-AMG has an unsurpassable
market presence. A high degree of customisation options and introduction of innovative
AMG Pit stops, ensure we offer them a delightful and exclusive ownership experience”

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