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Mercedes-Benz India brings unique Mechatronics program to East India

Bhubaneswar: Mercedes-Benz India, the country’s largest luxury automobile brand today, reinforced its commitment towards society and its focus on education by signing an MoU (Memorandum of Understanding) with one of the prestigious Kalinga Institute of Industrial Technology (KIIT) in Bhubaneswar, to provide the one-year Advanced Diploma in Automotive Mechatronics course (ADAM). Present at the occasion were Mr. Martin Schwenk, MD and CEO Mercedes-Benz India, Mr. Shekhar Bhide, Vice President – Customer Services, Mercedes-Benz India, Dr. Achyuta Samanta, Member of Parliament and Founder of Kalinga Institute of Industrial Technology (KIIT) and Kalinga Institute of Social Sciences (KISS).

Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “ADAM Course is a one of its kind initiative in the industry and we are excited to expand it further to KIIT. Auto segment is one of the highest contributors to the GDP of the nation. As the leaders in the auto luxury segment, it is incumbent upon us to upskill the youth with technical expertise required in the segment to make them future-ready. Mercedes-Benz India’s unwavering commitment to contribute back to the society has led to the expansion of this course and its success is immensely satisfying. Over the years we have successfully tied-up with nine institutions over 650 students successfully trained. We been consistently building competencies and skills that positively benefit young minds and the society at large.”

Speaking at the occasion, Dr. Achyuta Samanta, Member of Parliament, Lok Sabha and Founder of KIIT and KISS commented, “Mercedes-Benz is a global icon and known for innovation and pioneering technology. Programs like ADAM are vital so that students receive quality education along with world-class training and understanding of cutting-edge technology at par with current industry norms. We are certainly proud of this association with Mercedes-Benz India and are confident this program will certainly help enhance skill sets of our students and help them build better careers.”

About Advanced Diploma in Automotive Mechatronics (ADAM) program

The Advanced Diploma in Automotive Mechatronics (ADAM) program is an initiative by Mercedes-Benz India, which is propagated among students with the help of educational institutions. The Mechatronics training school at Mercedes-Benz India was started in the year 2002 with the aim of providing trained service personnel and engineers. To address this requirement, the parent company Daimler AG, Germany along with Mercedes-Benz India and the Mercedes-Benz India dealership network joined hands to start the program and train students to address the requirements of Mercedes-Benz technology and innovation. Only 20 students qualify to take the course per batch. Since its inception, 660 students have successfully completed the program and have been placed within the Mercedes-Benz India dealership network

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