Okinawa Autotech, India’s fastest growing electric two-wheeler manufacturing company, kick started its EV awareness drive aiming to sensitize the youth about the advantages of adopting EVs for their day-to-day commuting purpose. Okinawa also provided an opportunity for the attendees to test-ride ‘Praise’, its latest e-scooter offering and interacts with the Okinawa team.
Okinawa has been at the forefront of implementing a multi-platform awareness strategy to familiarize Indian commuters with the various benefits of EVs which provide same power and performance in comparison with the conventional fuel sources. Okinawa team also educated commuters on EVs massive role they can play towards ensuring environmental sustainability. The event further complemented this theme by launching the # iStand campaign, wherein people voiced their opinions on various environmental concerns prefixed with the #iStand, such as #istandfor environment, #istand for the future generation etc. Their messages were promoted on Okinawa’s social media platform, with the hope of reaching out to the government, policy-making institutions and to the public at large to bring a permanent transformation in India’s transportation culture.
Okinawa is among the leading players in India’s EV revolution by developing vehicles that provide the ideal combination of environmental sustainability, safety and performance. Its offerings are the first International Center for Automotive Technology (ICAT) approved e-vehicles in India, which is a testament to the cutting edge technology and engineering used in them. With a well-defined manufacturing blueprint and an expansive marketing strategy that equally focusses on online as well as offline customer engagement activities, Okinawa has emerged as India’s most preferred EV brand, bringing the promise of a healthy, viable future to Indian roads.