Outlining the future of Porsche, CEO Oliver Blume said that the future of the brand hinges on the success of all-electric Mission E.
The German brand is choosing a three-pronged strategy for future models:
- emotional ICE sports cars
- plug-in hybrids
- sporty electric vehicles
60% of Panamera deliveries in Europe have been the PHEV version. This has convinced the automaker to expand efforts in the plug-in hybrid direction.
Porsche is hoping for the same feedback for the Mission E, the brand’s first all-electric model.