Tata Motors announces the launch of new generation Prima and Ultra trucks in Kuwait

Kuwait, 12 December 2019: Tata Motors, one of the world’s leading automobile brands today officially launched its new generation range of Prima and Ultra trucks in Kuwait, specially designed to meet the changing customer needs.

The world smart Tata Prima with its power, sustainable speed, safety and reliability, best-in-class, aggregates, cabin features and comfort, is designed for long-distance/ hours of transportation. While, the Tata Ultra offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal business utility vehicle  partner for movement of materials across distances.

The launch of the new products come in line with the successful delivery by Tata Motors for orders from Waste Management and Cleaning Companies operating for the Kuwait Municipality. Tata Motors bagged the contracts that includes the use of its new generation Prima and Ultra trucks for municipality cleaning projects for the next 5 years.

Tata Motors emerged as the single largest OEM to supply trucks spanning the heavy, medium and light categories for various applications for usage by the cleaning companies in the Kuwait municipality. The quality of the trucks, and the strong service footprint, makes it the perfect partner to support the Kuwaiti government’s drive for modern and efficient civic infrastructure development. It is also the largest single order of Tata Prima trucks and is thereby setting new benchmarks for performance and success in international markets. 

Speaking on the occasion, Mr. Rudrarup Maitra, Head – International Business, Commercial Vehicles, Tata Motors Ltd. said, “Tata Motors is a well-known brand in Kuwait.  With our new range of future ready products, we will continue to play an active role in the commercial vehicles industry and work closely with our customers here to develop and bring world class products and solutions catering to varied needs of the country.

The recent order is reflective of our commitment to be an integral participant in the international landscape as well. The vehicles will help boost brand visibility for Tata Motors. Further we hope to continue our long and rewarding partnership with the Waste Management and Cleaning companies operating in the Kuwait Municipality. We also conducted training workshops for the technicians and drivers to familiarize them with the vehicles, to have better drivability and performance.

Having been extensively tested to confirm with global standards, the next-generation range of Tata PRIMA commercial vehicles boasts world renowned aggregates and build quality, higher emission norms, comfort with driving dynamics, optimized drivelines and continues to offer advantages of a Tata Motors commercial vehicle of lowest total cost of ownership.

The Tata ULTRA comes with superior performance, a comfortable walk-through cabin, new generation driveline with optimized aggregates for higher performance and multiple load-body configurations, offering customers the advantage of increased productivity and longer life. It gives value for money and durability with TAT (Turnaround Time) hence ensuring lowest cost of operations.

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