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The ‘Urban Toughroader’

Tata Tiago NRG, from Tata Motors

Mumbai, September 12, 2018: Tata Motors, today, announced the launch of it’s newest addition to the passenger vehicle family – The Tiago NRG. Keeping the growing aspirations of customers in mind, Tata Motors has extended the Tiago brand with an all-new SUV inspired vehicle, positioned as the ‘Urban Toughroader’.With its class leading design and technology, the Tiago NRG will make an entirely new style statement.

Powered by the 1.2L Revotron petrol engine and the 1.05L Revotorq diesel engine, the Tiago NRG will be available with 5-speed manual transmission. It will come in 3 attractive color options – Malabar Silver, Canyon Orange and Fuji White, with dual tone infinity black roof and roof rails.  Available on sale from today, the Tiago NRG is priced at INR. 5.49 Lakhs for the petrol version and INR 6.31 Lakhs for the diesel version, ex-showroom Delhi.

Commenting on the introduction of a yet another class defining product, Mr. Guenter Butschek, CEO and MD, Tata Motors said– In line with our brand promise ‘Connecting Aspirations’, we want to be in sync with the growing trend of bringing to market more SUV like vehicles. To meet this aspiration, we have launched today, the Tiago NRG as our ‘Urban Toughroader’. With this launch, we are extending the Tiago brand and increasing our presence by entering into newer segments and tapping new sets of buyers. This launch is a step towards our Turnaround 2.0 journey, as we continue to focus on ‘winning sustainably’ in the PV business. We are confident that our customers will appreciate the Tiago NRG just like the Tiago hatchback.”

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