Daimler at the new.New Festival in Stuttgart: Lab1886 Design Challenge

  • Lab1886 Design Challenge: three days for innovative products and business models
  • “With the Lab1886 Design Challenge, we are giving young people the opportunity to find out at first hand how innovation works in a major company,” says Susanne Hahn, head of Lab1886 Global
  • The closing date for applications is 9 September 2018

Lab1886 and Daimler sponsoring the new.New Festival

Stuttgart – Lab1886, the innovation laboratory of Daimler AG, is organising the “Lab1886 Design Challenge” ( as part of this year’s new.New Festival. During the three-day Challenge, the task of the participants is to use design sprint methods to turn an idea into a marketable business model or product involving aspects such as the blockchain, artificial intelligence or machine learning. In the process they will be professionally coached by Lab1886 experts. The new.New Festival is the largest innovation event in southern Germany, and will take place from 8 to 10 October 2018 in Stuttgart’s Hanns-Martin-Schleyer-Halle. The motto for the Festival is “Intelligence X.0”. The central topics are Cryptographic Trust, Beyond Reality and Machine Intelligence.

Interested students can apply by 9 September 2018 at [email protected]. Whether by text or video – the applicants should make a convincing case with creativity and innovative spirit. “Our aim with the Challenge is to give young people an insight into Daimler’s innovation management relating to the mobility of the future. At the same time it is an opportunity for us to present Lab1886 as an interesting and innovative employer,” says Susanne Hahn, Head of Lab1886 Global.

At the end of the application phase, ten students and ten trainees from the Daimler-INspire programme will be invited to take part in the Challenge. The Lab1886 Truck will stand in the Hanns-Martin-Schleyer-Halle as a stage for the Lab1886 Design Challenge. The Truck will act as a mobile workplace for the participants in the Challenge. On the first day, ideas will be jointly developed with the candidates. Day two is devoted to validation, and on the third day the concepts will be presented as a pitch.

[email protected] Festival

With its commitment to the new.New Festival, Lab1886 wants to use the platform of CODE_n to present itself as the incubator of Daimler AG in the start-up scene. Lab1886 also wants to discover new talent, gather impulses and ideas and exchange views and information with thinkers and pioneers in the tech scene. In addition to Lab1886, Daimler AG is represented at the Festival by Future Transportation @ Mercedes-Benz Vans, Daimler Financial Services, Daimler corporate research and the “Global Talent Scouting” team.

During the Festival, 50 start-ups from 15 countries will take part in the CODE_n CONTEST to present solutions relating to cyber security, blockchain technology and applications using augmented reality to simplify industrial processes. A jury will decide the winners in the “Best Business Model”, “Best Tech Innovation”, “Industry Disruptor” categories, and the overall winner. The jury also includes Susanne Hahn as Head of Lab1886 Global. The CODE_n Awards carry prize money of 30,000 euros and are presented on day two of the Festival.

About CODE_n

CODE_n is a cross-sector innovation hub for entrepreneurs, would-be company founders and established companies. The central elements are the “CODE_n SPACES” campus, regular event and workshop formats, the international start-up competition, the new.New Festival and a variety of innovation services – enhanced by an international network of digital pioneers from business, science, culture and the media. The focus is on furthering new, sustainable digital business models. CODE_n stands for “Code of the New”, the DNA of innovation.

About Lab1886

Lab1886 is an independent innovation lab within Daimler AG. It is where new business ideas, including outside the core business, are identified, incubated and brought to market maturity. The aim is to proceed faster from the idea to the product or business model. By realising a portfolio of innovations, Lab1886 helps Daimler AG to secure a sustainable and profitable future. Lab1886 combines the best of the start-up and corporate worlds. With Lab1886, Daimler is committed to cross-divisional and cross-company cooperation and swarm intelligence. Lab1886 has all the necessary resources and skills as well as ten years of experience in the implementation of new business models. This freedom allows employees to work in a focused way in flat hierarchies and a creative atmosphere. The innovation lab operates at four locations on three continents: Stuttgart and Berlin in Germany, Beijing in China and Atlanta in the USA.

Show More

Related Articles

Leave a Reply

Back to top button
%d bloggers like this: