Triumph Motorcycles India has announced a major strategic expansion, celebrating the milestone of 100,000 motorcycles on Indian roads. To mark the occasion, the British manufacturer has launched a new flat-track-inspired model, the Tracker 400. The brand also announced significant price reductions across its existing 400cc and 350cc portfolio.
The new pricing strategy leverages an 18% GST benefit on the newly introduced 350cc engine range, resulting on-road savings of up to ₹21,500 for customers.
Drawing direct inspiration from the raw, stripped-back aesthetic of flat-track racing, the Tracker 400 is designed for agility and “dirt-to-street” versatility.
Triumph has realigned its mid-capacity pricing to be more aggressive as it enters FY27. The range now starts at ₹1.95 lakh, making the premium Triumph experience accessible to a broader audience.
| Model | New Ex-Showroom Price (Delhi) |
| Triumph Speed T4 | ₹1,95,000 |
| Triumph Speed 400 | ₹2,31,890 |
| Triumph Scrambler 400 | ₹2,59,241 |
| Triumph Thruxton 400 | ₹2,65,538 |
| Triumph Tracker 400 | ₹2,46,225 |
The partnership between Triumph and Bajaj Auto, inked in 2023, has rapidly established a foothold in the mid-capacity (300cc-500cc) segment. Triumph currently operates a network of over 230 stores across 200 towns in India. This has become a vital global market for the brand.
The price reduction is not a temporary offer but a strategic realignment to welcome a new generation of riders.
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